What is Goals-based Investing?

If we really strip everything away and someone were to ask us in a sentence or so what is goals-based investing, in Adam Scully-Power, CIMA®, CPWA®’s words:

“It centers on constructing and managing over time client portfolios on the basis of their goals: whether that’s retire comfortably, buying a second home, I have four kids, I have to educate kids. It’s about the goals, not simply trying to outperform the market or a benchmark. And what it really does is it connects financial planning or your unique goals with a truly personalized portfolio tailored to you. I think importantly too, it also helps keep clients focused on what truly matters by aligning their portfolio with their financial plan in a way that’s personalized, it’s measurable, and it’s responsive to changes. That’s a big part of it, the ability to adjust the allocation mix to reflect either evolving life goals or shifting market conditions and maintain that alignment over time throughout your financial journey.”

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